San Diego Comic-Con is coming and with it will be an opportunity for studios to showcase their films and begin their marketing and advertising. For many this will be almost a whole year in advance, with limited footage or just some … Continue reading Are movies advertised too far in advance?
This summer sees the release of Independence Day sequel Resurgence and most people have viewed it with a collective “meh.” This seems ridiculous considering how huge the first movie was and how it ranks among many people’s top science-fiction films, … Continue reading Are audiences bored of city-destroying carnage?
There is a huge problem in movie marketing these days. Studios are vying for the huge audiences and trying to get everyone to see their movie so have started to “spoil” their own films. Trailers and posters are giving away … Continue reading Why the Cloverfield series is the best example of movie marketing
It is difficult to review a movie like 10 Cloverfield Lane because the film should be seen with no prior knowledge. It is a movie that any description will either spoil for you or give you the complete incorrect impression of … Continue reading 10 Clovefield Lane (2016) Review
Cloverfield is exactly what the Found Footage genre was designed for. It puts the audience directly in the action, taking the point of view of one of the characters and presenting the full blown horror of the situation. It is primarily … Continue reading Cloverfield (2008) Review
Found Footage has had its day. In the beginning it added an element to horror movies which both brought the audience closer to the action as well as make them wonder how “real” the movie really was. Significant successes such as … Continue reading Would Found Footage films be effective if they were filmed “traditionally?”
The Blair Witch Project has a lot to answer for. In some cases, it has inspired some brilliant movies. Paranormal Activity and Cloverfield are better movies because of the found footage style that the original horror movie pioneered but there is … Continue reading Troll Hunter (2010) Review
Posters have become the lesser cousin to trailers when it comes to the marketing for movies, particularly big blockbusters. The poster is usually released around the same time as the trailer or in some minor cases, a couple of months before just … Continue reading What if… Posters were the only marketing tool a film could use?
I love the idea of using a unique format, device or method to help best tell the story of a movie. Some have been so successful that they have become a whole genre of their own. The Blair Witch Project … Continue reading The Artist (2011) Review
3 of the Best vs 3 of the Worst is exactly what it sounds like – 3 of the best examples of either an actor, film series, genre, etc. versus 3 of the worst. It’s also an opportunity for you … Continue reading 3 of the Best vs 3 of the Worst Movie Trailers